This course develops thinking skills and will give students a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever their background or UG degree subject area.
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.
The MSc in Marketing Communications will give students a solid grounding in marketing, while also allowing them to position themselves as a marketing communications specialist. Whether students choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help them gain the skills and insight needed to establish themselves confidently in this field.
The University of the West of England takes a structured approach to developing the professional skills students need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.
The course draws heavily on real-world issues, so students will learn the theory but also how to apply it to real-life situations. Students will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where they can work on real marketing problems.
