The digital marketing sector is booming. More time and money is being invested in digital marketing than ever before, and experienced specialists are in high demand. It's a creative and fast-moving field offering plenty of opportunities for versatile, proactive professionals.
This course is designed for individuals who are ready to build on their existing marketing background by delving into digital.
Students gain an extensive understanding of digital channels, including websites, social media, search engines and direct online marketing. Explore the ethics of data handling, and discover how to make their communications work harder through in-depth analytics.
With expert tuition and the chance to network with industry leaders, students will graduate with the knowledge, skills and contacts they need to make new headway in their marketing career.
As a digital marketing graduate students can manage and advise on campaigns in-house or through an agency. This might be as a generalist working across all channels, or as a specialist in advertising, SEO, analytics, sales or social media.
