Bachelor of Arts - Psychology - Consumer Psychology

The School of Psychology has five learning outcomes consistent with those identified by the American Psychological Association (APA, 2003) Task Force on Undergraduate Learning Goals and Outcomes.

• Research Methods Learning Objectives: Students will understand and apply basic research methods in psychology, including research design, data analysis, and interpretation.
  
• Writing Abilities Learning Objectives: Students will write effectively, communicate clearly in the language of the discipline of psychology, and utilize proper writing mechanics.
• Critical Thinking Skills Learning Objectives: Students will respect and use critical and creative thinking, skeptical inquiry, and when possible, the scientific approach to solve problems related to behavior and mental processes.
• Knowledge Base Learning Objectives: Students will demonstrate familiarity with the major concepts, theoretical perspectives, empirical findings, and historical trends in psychology.
• Public Speaking and Oral Presentation Skills Learning Objectives: Students will speak effectively, communicate knowledge in the discipline of psychology, and utilize proper oral presentation mechanics.

The consumer psychology track is ideal for students who want an applied business-oriented focus (with a marketing emphasis) to their training, but do not want to be business majors. Students in this track will take the required core psychology courses along with courses from the marketing department. This track will provide students with an understanding of human responses to product- and service-related information and experiences and will prepare them to work in private industry, non-profit, and government agencies in positions related to marketing research, advertising, designing/evaluating community-wide interventions, public health campaigns, social marketing, etc.