Bachelor of Arts - Psychology - Consumer Psychology

All psychology programs offer a wide range of courses at both introductory and advanced levels in areas such as developmental, social, abnormal, personality, and experimental psychology, and in special topic areas such as techniques of psychotherapy, drugs and behavior, health psychology, sport psychology, psychology and the law, and current issues in psychology.

The consumer psychology track is ideal for students who want an applied business-oriented focus (with a marketing emphasis) to their training, but do not want to be business majors. Students in this track will take the required core psychology courses along with courses from the marketing department. This track will provide students with an understanding of human responses to product- and service-related information and experiences and will prepare them to work in private industry, non-profit, and government agencies in positions related to marketing research, advertising, designing/evaluating community-wide interventions, public health campaigns, social marketing, etc.