This MA Public Relations and Digital Communications course will enable develop an understanding of the challenges in the PR and communications industry and apply knowledge from the course to identify effective solutions to real-life case studies. Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip student for a career in the field. This includes traditional lectures as well as workshops, masterclass and online study.
Continuously develop and advance PR and communication skills. Student will familiarise with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more. Challenge thoughts and learnings to an advanced level, ensuring student are always open-minded and accepting of different perspectives that will positively influence the way student handle different PR situations.
