The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. The University develop students' creativity, analytical and strategic decision-making skills so they can maximise business performance in fast-moving, digitally connected and international markets.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. The research-led teaching ensures students learn about the latest academic thinking on issues affecting today’s business world. The University is focused on responsible management and sustainable business, with its students and staff joining from all over the world.
The four-year version of this course enables students to study abroad during their third year. In all other areas, this version of the course remains identical to the standard three-year variant.
Students can study abroad with one of the exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan. In doing so, students experience other cultures and languages, meet new people, and gain intercultural skills that are sought-after by employers.
