The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course at the University of Essex combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. They develop students creativity, analytical and strategic decision-making skills, so they can maximize business performance in fast-moving, digitally connected and international markets.
The student's first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, students have the flexibility to continue their career in marketing, or pursue roles in other areas of business.
Students undertake an independent research project in their final year, where they explore an area of marketing of their choice to build their marketing portfolio before they enter the fast-paced sector.
A work placement year is an alternative option, providing valuable networking opportunities for the future. The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements. However, it is the student's responsibility to apply, prepare for and secure their own role. In recent years, students have gained placements with organizations such as BMW, Samsung and Cummins.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for the BSc Marketing, to support the way they develop the quantitative skills of their graduates. This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Essex is ranked 25th in the UK for research quality, ensuring students learn about the latest academic thinking on issues affecting today’s business world. Essex is focused on responsible management and sustainable business, with students and staff joining the school from all over the world.
Skilled marketers are in high demand in the graduate labour market.
Many of Essex's students go on to work in marketing departments or in specialist roles in marketing agencies straight after graduation as Essex Business School prepares them for the world of work from day one. The BSc Marketing curriculum embeds transferable employability skills in analysis, critical thinking, presentation and communication across all modules.
The Study Skills module in year one will develop students' academic skills, while the Successful Futures Module in year two will foster their professionalism and introduce them to the graduate recruitment process, including practical advice to excel at interviews and assessment centres. The School will support students with a range of skills and careers opportunities, including: skills development workshops; employer talks; skills events and careers conferences.
