The Bachelor of Science in Business Administration (B.S.B.A.) with a major in Marketing equips students with cutting-edge concepts in marketing and provides the opportunity to develop creative problem-solving and communications skills. The program prepares them to serve as leaders in the marketing and sales departments of domestic and international firms through hands-on, real-world projects.
The B.S.B.A. in Marketing also offers two specializations:
- Global Supply Chain Management – Focuses on global supply chain logistics, operations, design and administration.
- Digital Marketing and Analytics – Students will learn how to analyze marketing data to help make decisions about market segmentation and target market selection; new product and service development; product positioning; and allocation of marketing mix expenditures to accomplish objectives.
