Program Description
The marketing management option emphasizes the diversity of strategies for businesses and not-for-profit organizations. Students prepare for careers such as a brand manager, marketing manager, marketing consultant, distribution manager, product or brand manager, pricing analyst, marketing research analyst, retail manager, purchasing manager, etc. Students will also have a strong foundation in the areas of consumer behavior, advertising and promotion, marketing research and marketing strategy.
According to the Department of Labor, employment of marketing managers will grow about fourteen percent between 2010 and 2020. Median annual wages are ranked in the highest quartile for marketing managers.The sales management option prepares students to motivate, train and manage an effective sales force. Students learn about consumer behavior, advertising and promotion, marketing research and marketing strategy.
According to the Department of Labor, employment of sales managers will grow about 12 percent between 2010 and 2020. Median annual wages are ranked in the highest quartile for sales managers.
