Program Description
A BSBA in Marketing at the University of Central Missouri will prepare students for a professional career in a variety of exciting and growing fields, such as:
- advertising
- digital marketing
- social media marketing
- professional sales and sales management
- sports marketing
- retail management
- brand management
Throughout the program, students will engage in applied projects where they will be tasked with identifying solutions to address a variety of current marketing problems. After earning their degree, students will be prepared to enter the job market with the necessary knowledge and skillset to become an effective marketing professional.
UCM has a long history of producing top-notch marketing talent, with graduates working not only in Missouri and the Midwest, but throughout the United States. While studying at UCM, the goal is to provide students with as many experiential learning opportunities as possible. Students will have several opportunities to apply your knowledge and skills by helping real-world clients with marketing-related projects.
The 4-year plan for the Marketing BSBA at the University of Central Missouri provides details about the courses students will take in UCM's Marketing BSBA program. While all marketing majors must complete specific courses (such as Consumer Behavior, Professional Sales, and Marketing Research), students will also have the freedom to select from certain marketing courses that align with their career interests, including:
- Digital Marketing
- Services Marketing
- Advanced Professional Sales
- Brand Management
