Designed to give students an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give them the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.
They will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure they can make a significant and measurable contribution to your employer's profitability.
In preparation for a successful career as a strategically minded digital marketer, students will either research and write their dissertation to gain an in-depth knowledge of their area of interest or they will manage a live commercial project.
