The global marketplace, sustainable organizational growth requires successful and innovative communication between brands and target audiences. This accredited course aims to enhance students' expertise in managing integrated marketing communications and advertising at a strategic level, as well as in broader marketing areas like market research and digital communications. Upon completion of this course, students will possess the communication skills necessary to cultivate relationships with specific target audiences in support of business objectives and development.
This course also offers the option to participate in a 'sandwich' year, which involves a year of paid employment in the industry to further develop skills and experience. Typically taken between the second and third year of the degree, this option extends the course to four years in total. Students who choose the sandwich route often find it beneficial for their studies and future job prospects, as it helps boost confidence, expand professional contacts, and enhance their CV. Leeds Beckett University provides a range of placement opportunities and support to assist students in finding the right placement for them.
