3-Term Pathway - International Incorporated Bachelor's (IIB) - Continue to Master of Arts (Honours) - Business Economics with Marketing

The IS1 program is the equivalent of the first year of a four-year Scottish undergraduate degree. This pathway is designed to help students develop their academic knowledge and skills within business and economics. Participants will also focus on improving their English academic literacy in preparation for continuing onto their chosen undergraduate degree at the University of Dundee. Studied across three terms, students will proceed directly to year two of their degree course at the University of Dundee upon completion of the pathway.

Business Economics with Marketing

Business Economics focuses on economic concepts, theories, and principles, exploring how these are applied to various business activities within organizations and across the broader business world.

Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits within a wider organizational context.

To become effective marketers, individuals need to understand all economic factors relating to target markets, particularly those concerning emerging markets, in order to allocate resources effectively and tap into growth opportunities.