The Bachelor of Business/Bachelor of Arts combined degree helps students build transferable skills that will equip them for a wide range of career opportunities, now and in the future. They will enjoy opportunities to explore their creativity and the freedom to study more of what interests them, with a huge range of business and arts specializations to choose from.
By combining knowledge from both specializations, students can graduate with a unique skill set that sets them apart. For example, they can major in both digital media and journalism to develop dual expertise that is valued across all areas of business, media and marketing. Better still, they will gain plenty of practical experience that prepares them for the everyday challenges of business, including industry placements, work-integrated learning and overseas study tours.
This course is perfect for students looking for a career in business, who also hope to switch between a variety of roles throughout their life. The business component of the degree trains them to think with an entrepreneurial mindset, developing the foundations of their business expertise. Study core units such as management, financial literacy, marketing fundamentals and the global economy, then tailor the degree to interests and career goals by choosing from the following majors:
- Event management
- Organizational psychology
- People management
- Project management
- Retail and supply chain management
- Business and digital communication
- Entrepreneurship and innovation
- Sustainability and development.
