Bachelor of Arts (Honours) - International Digital Marketing (Top-up) is designed for students who are studying a degree equivalent to marketing or business courses outside of the United Kingdom, such as with one of our international partner institutions, and this course will build on your existing business and marketing knowledge and skills but then offer opportunities to develop more specialized areas of expertise in the dynamic and vibrant area of digital marketing.
Upon successful completion of this course, students should be equipped with the required knowledge and skills necessary to pursue career options in marketing.
- Appreciate current contemporary issues, including sustainability, ethics, and CSR in marketing and digital marketing, effectively use
- Specialist tools in digital and social media marketing using appropriate software
- Demonstrating knowledge and understanding of the holistic nature of a business organization, the financial management of organizations, and the strategic management and operational aspects of marketing within a business context
- Draw on your enhanced intercultural communication skills.
