The BA (Hons) Marketing Management top-up course, which is a one year intensive course, has been designed to give students a direct route into marketing and management careers, and to develop them into professional marketing managers ready for the future, upon successful completion.
The global marketing environment is currently undergoing a series of fundamental and far-reaching social and technological changes. Hence, the course aims to equip students with the knowledge and managerial skills to succeed in these new market realities. It will also help provide them with the opportunity to stand out to potential employers upon successful completion; the specialist knowledge and innovative patterns of thinking students should gain aims to enhance their career prospects. Graduates of the course have the opportunity to develop critical knowledge and competencies in strategic marketing management, PR and communication and digital marketing.
While studying here in the heart of the City of London, students can benefit from their tutors’ extensive industry experience, and they will be able to make the most of numerous opportunities for learning which lie beyond the University’s doors.
