Bachelor of Arts (Honours) - International Marketing (Top-Up) is designed for students who are studying a degree equivalent marketing or business course, outside of the United Kingdom, such as with one of our international partner institutions.
Upon successful completion of this course, students should be equipped with the required knowledge and skills necessary to pursue career options in marketing,
- Advertising, and digital marketing, as well as more general roles in business Analysis, project management or sales management.
- Critically apply the principles of marketing in an international context.
- Demonstrate knowledge and a critical understanding of how international organisations develop marketing strategies in response to challenging international business and ethically demanding environments.
- Identify and apply appropriate marketing information and research techniques to support marketing decision-making.
- Work effectively using critical thinking to solve complex international marketing problems.
- Show a professional level of transferable practical and digital skills to resolve a range of international business and marketing challenges.
- Act as independent learners, and communicate to an audience effectively in a variety of different electronic formats to demonstrate effective interpersonal skills to work in a team.
