Program Description
Marketing – Digital Engagement Strategy is a business graduate certificate program that will provide students with the digital marketing skills required in today’s business world. They will learn to analyze trends in technology, derive insights from data, design content management strategies, and execute plans across paid, owned and earned media. They will also gain insight into how to develop and evaluate digital marketing strategies to maximize customer engagement and create meaningful interactions in support of business growth.
Experiential learning opportunities with a marketer, a retailer or an agency serving clients will be included in this college marketing program. These experiences will allow students to improve their leadership, entrepreneurial, organizational, project management and teamwork skills, while effectively applying learning in a real-world environment.
As part of the program's coursework, students will be eligible to earn industry certifications such as Google Ads, Google Analytics as well as prepare for the Facebook Blueprint certification. Additionally, the core skills they develop may be converted into PDU credits towards an Online Marketing Certified Professional (OMCP) designation.
