The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.
This Advertising graduate certificate program is facilitated from the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with its strengths in business and marketing. The program will focus on helping students create engaging digital experiences built on solid creative strategy. They will become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.
Through students' courses, they will acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. Students will also learn new technologies and platforms that will keep them informed about recent innovations in the digital creative field.
The program will focus on five key areas:
- Creative strategy, to ensure advertising meets clients' business objectives;
- Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
- Brand engagement, to create strong connections with consumers;
- Entrepreneurship, to foster key business skills that encourage innovation and risk-taking;
- Emerging platforms, to ensure you're up-to-date on the latest in digital technology impacting the advertising industry.
