Program Description
In just two semesters, Centennial College's Marketing Management program will prepare students to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, students will develop a solid understanding of domestic and international marketing issues.
Once students graduate, they will be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. Students may also continue their studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give students with the opportunity to develop knowledge and skills applicable to today's workforce.
