Students will cover topics such as social media marketing, brand management, market research, and creative design, with a focus on solving contemporary business problems. The program teaches about different markets, how to manage customer relationships, and communicate brand strategy effectively. Students will learn about business decision making, functions, and challenges, preparing them to become highly effective managers.
Focused squarely on employability, students have the option to go on a relevant work placement and gain valuable industry experience in their third year. Utilizing outstanding industry links, students will discover how businesses really operate through:
- Engaging expert guest speakers
- Working on projects that tackle real-world business problems
- Participating in work placements
