Students will learn how to develop marketing strategies - including digital and social media - alongside event management, promotion, and budgeting. The events industry holds a value of £42.3 billion to the UK economy, with corporate events planners and agencies predicting a significant increase in employment opportunities. The strong combination of digital marketing and event management skills will make individuals highly appealing to potential employers.
Through outstanding industry connections, students will discover how businesses truly operate. Expert guest speakers, projects addressing real-life business challenges, work placements, campaign presentations, and offsite visits are part of the learning experience. Students will collaborate on projects with organizations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
The program teaches students to comprehend diverse markets, manage customer relationships effectively, and communicate brand strategies efficiently. Additionally, students will gain insight into business decision-making, functions, and challenges, helping them become highly effective managers.
Designed with a strong focus on employability, this degree offers a comprehensive foundation in marketing and business tailored for today's evolving landscape. The program is accredited by the Chartered Institute of Marketing (CIM), leading successful graduates partway towards a professional CIM qualification.
Marketing students complete their studies equipped with a fervor for innovation, teamwork, creative problem-solving abilities, and readiness to tackle real-world business hurdles. The program is meticulously crafted to prepare students for a successful career and a promising future.
