BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing students to experience a range of business disciplines and choose their career path as they develop. This is the only degree programme in Bristol that unites business management with marketing.
Students could specialize in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication. Analyze real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.
Apply marketing theory to real businesses and develop crucial skills expected by employers.
Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure students have regular access to industry and the latest developments in the field.
UWE works closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer students opportunities to network, access events and gain valuable accreditations.
