Program Description
Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.
This BSc (Hons) Business Management (Marketing) course offers a variety of innovative modules where students will have the opportunity to study both the latest academic research and industry trends in this dynamic field.
Students will gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the option to develop their creative skills through topics like social media and the digital economy, and retail buying and merchandising.
