Master of Science - Marketing Analytics

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip them with the practical, evaluative and analytical skills to allow students, as  future marketing managers, to influence and develop strategy and performance within organisations, as experts in marketing analytics.

This course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish their studies students will undertake a three-month project giving them an opportunity to apply in the concepts and theories they have worked on during the course to a real-life topic.