Master of Science - Business Analytics
INTO Building, University of Stirling, Stirling, United Kingdom
73508
Last updated: 30/07/2025
About Master of Science - Business Analytics
MSc Business Analytics focuses on understanding the data generated by individual organizations, and how it can be used to improve business practices.
As a conversion course developed in close partnership with industry, the University of Stirling welcomes students from any academic discipline and they'll learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable them to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.
Students will work on real-world projects with key organizations who are using business analytics for strategic development. The University's extensive network of external organizations across all sectors provides opportunities to build their knowledge, skills and experience for a successful career in business analytics roles.
This MSc Business Analytics course will teach learners how to interpret the data generated by businesses and effectively communicate their findings to inspire better ways of working. This course addresses the need for industry to have more managers with business analytic skills. Business Analytics opens up careers in diverse areas such as Strategic Management, Operations Planning, Sustainability; Customer-Relations Management; Supply-chain-Management, Process Improvement, or, Disruption and Change Management.
Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making. These may include:
- Strategic Planning or Sustainability analytics teams
- Customer Insight or Marketing Analytics teams
- Finance, Pricing or other technical analytics teams
- Process improvement or other technical operations teams
- Data quality management or other data focused teams
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