Master of Science - Marketing

University of Stirling Management School’s Marketing Division ranks among the top in the country. Marketing at Stirling was ranked 2nd in Scotland and top 10 in the UK  in the Complete University Guide 2019.

Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. This Masters in Marketing course gives students the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. 

Students will learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

This marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when students successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma students will only need to undertake two CIM modules rather than the usual four, giving them a competitive edge in their career.

Research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives students a number of opportunities to apply concepts, theories and frameworks to practical aspects. Students will  collaborate during their studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).