Bachelor of Arts (Honours) - Marketing and Sports Studies

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked within the top 10 in the UK for Marketing and Public Relations (Guardian University Guide 2024). This is thanks to our research-led teaching and close ties with the industry. We understand the need to prepare the students for the rapidly shifting landscape of marketing in a digital age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. The students will experience how marketing works in a “live” environment, deepen your understanding of what makes businesses tick, and sharpen your skills in research and communication.

The students will also have the freedom to take Marketing as a combined honours course with one of the complementary subjects – creating a tailored degree that'll give them an edge in the field you’re most passionate about. With graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring that student can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.