Bachelor of Arts (Honours) - Marketing and Psychology

Merging creative thinking with strategic analysis, marketing is the vital connection between any organisation and its potential consumer-base. With more marketing platforms than ever before and boundless avenues for creative communication, good marketing skills have never been more in demand or more vital to an organisation’s success.

The University of Stirling’s Marketing course is ranked 2nd in Scotland and top 10 in the UK for the quality of our Marketing degree (Complete University Guide 2019). This is thanks to our research-led teaching and close ties to industry. We understand the need to prepare the students for the rapidly-shifting landscape of marketing in an age of 24/7 connectivity, whilst still exploring the timeless truths that have always underpinned the discipline. The students will experience how marketing works in a “live” environment, deepen their understanding of what makes businesses tick, and sharpen their skills in research and communication.

The student also have the freedom to take Marketing as a combined honours course with one of 11 other subjects – creating a tailored degree that will give the students an edge in the field students are most passionate about. With a 90% student satisfaction rate* and graduates working for organisations like Adidas, the BBC and Next, Marketing at Stirling is all about ensuring students can truly be the difference in this diverse, fast-paced and infinitely-relevant arena.