University Diploma - Digital Marketing

Whether an individual is interested in pursuing a career in digital marketing or enhancing existing skills to keep pace with today’s evolving landscape, the Diploma in Digital Marketing provides a comprehensive understanding of both digital and traditional marketing strategies. The program includes hands-on marketing application and execution, equipping students for success in today’s fast-paced digital world.

As the first digital marketing diploma offered in Canada, the program covers essential topics such as marketing strategy, search engine optimization (SEO), content marketing, social media marketing, paid advertising, email marketing, marketing analytics, digital storytelling, and user experience (UX) design.

Students gain practical experience through hands-on training with real clients and have the opportunity to earn externally recognized credentials that align with current industry standards. By the end of the program, graduates possess the skills necessary to develop and execute comprehensive campaigns across multiple platforms, effectively targeting specific audiences and adhering to digital marketing best practices.

Graduates who wish to further their studies can transfer all earned credits into a bachelor’s degree business program, creating additional opportunities for personal and professional advancement.

What is Digital Marketing?

Digital marketing involves leveraging digital tools and platforms to connect with audiences and promote customer solutions in innovative ways. It encompasses techniques such as Search Engine Optimization (SEO) to improve online visibility, content marketing to inform and engage, and social media marketing to foster customer relationships. The field also includes digital advertising for targeted outreach and the use of analytics to refine strategies. As the digital landscape continues to evolve, digital marketing offers dynamic opportunities for creativity and growth in a results-driven environment.