Double Degree - Bachelor of Fine Arts - New Media & Bachelor of Business Administration - International Management (Optional Co-op)
4401 University Drive, Lethbridge, Canada
369075
Last updated: 23/04/2025
About Double Degree - Bachelor of Fine Arts - New Media & Bachelor of Business Administration - International Management (Optional Co-op)
Demand is increasing for new media artists with expertise in business and management. This five-year combined degrees program bridges the gap between fine arts and management.
Through new media production and studies, students will explore the interconnectivity between technology, art, culture and industry. They will gain the skills necessary to evolve with emerging technologies in a variety of professional settings.
Students will explore, study, and create using a wide range of technologies and techniques with studies in graphic, web and interaction design; 3D modelling; animation; video game design and development; screenwriting; cinema production and studies; and new media theory.
Business is now recognized as a global practice, even if products and services never leave a local market. Global events and competition affect almost all companies and industry sectors. Therefore, it is important to understand the global environment as companies operate in more complex and diverse environment where international factors come into play.
International management is the practice of managing business, not-for-profit, governmental, or other entity's operations across countries. International management professionals are familiar with the culture, business practices, economic and political environment of countries in which multinational firms and/or other organizations operate. They have the skills needed to formulate effective management strategies in today’s globally complex and competitive environment.
International management students focus on two major themes in their studies: Global Strategy and Cultural Context. In the Global Strategy stream, they will be exposed to topics such as supply chain management, global finance, innovation in emerging markets and industrial location of multinational activities. In the Cultural Context stream, students will be exposed to topics such as cross-cultural management and marketing, global leadership, and regional aspect of international management and business. They also draw from fields such as history, English, political science, psychology, economics and sociology. This will allow students to enhance the skills needed to meet the challenges of doing business in an organization that faces different international pressures or that operates across countries.
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