Double Degree - Bachelor of Fine Arts - New Media & Bachelor of Business Administration - Marketing (Optional Co-op)
4401 University Drive, Lethbridge, Canada
369074
Last updated: 23/04/2025
About Double Degree - Bachelor of Fine Arts - New Media & Bachelor of Business Administration - Marketing (Optional Co-op)
Demand is increasing for new media artists with expertise in business and management. This five-year combined degrees program bridges the gap between fine arts and management.
Through new media production and studies, students will explore the interconnectivity between technology, art, culture and industry. They will gain the skills necessary to evolve with emerging technologies in a variety of professional settings.
Students will explore, study, and create using a wide range of technologies and techniques with studies in graphic, web and interaction design; 3D modelling; animation; video game design and development; screenwriting; cinema production and studies; and new media theory.
Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.
Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behavior, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They also draw from fields such as history, English, political science, economics and sociology.
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