Bachelor of Business Administration - Marketing (Optional Co-op)
4401 University Drive, Lethbridge, Canada
368898
Last updated: 23/04/2025
About Bachelor of Business Administration - Marketing (Optional Co-op)
Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.
Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
Carrier Outcome:
- Marketing manager
- Marketing coordinator
- Marketing specialist
- Digital marketing specialist
- Communications specialist
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