Double Degree - Bachelor of Arts - Dramatic Arts & Bachelor of Business Administration - Marketing (Optional Co-op)
4401 University Drive, Lethbridge, Canada
368861
Last updated: 23/04/2025
About Double Degree - Bachelor of Arts - Dramatic Arts & Bachelor of Business Administration - Marketing (Optional Co-op)
With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing.
The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.
Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.
Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics.
Students draw from fields such as history, English, political science, economics and sociology.
This rigorous program of hands-on theatre experiences will enable students to refine their artistic techniques and develop creativity, confidence, and discipline that will serve them for a lifetime. Courses in theatre history and theory provide a comprehensive understanding of drama’s essential role in society.
This program allows students to focus their attention on performance and technical/design courses, understand and appreciate dramatic arts from around the world and immerse themselves in the study of culture and creativity. Students can compliment their studies with courses from art, humanities, sciences and social sciences
Performances:
Students can participate in a dynamic season of theatre activities, including Mainstage productions supervised by professors, the student-run TheatreXtra series, and an array of practical workshops, play readings, public forums, and special events.
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