Bachelor of Arts - Communication - Digital Media and Journalism

Program Description

Get ready to launch a career in news or entertainment or other media industries. Learn how the media operate and their role and impact in our society. Discover how changing technology alters existing media and creates new forms and how rewarding media production can be. Enhance your skills in producing messages for a variety of media outlets along with skills in analysis and critique of media.

Learning Outcomes:

• Students will demonstrate the ability to write effectively in a variety of formats used in the field of communication.
• Students will prepare and deliver effective oral presentations.
• Students will demonstrate the ability to understand and describe major theories of communication.
• Students will demonstrate the ability to identify and define the major sub-disciplines in the field of communication.
• Students will demonstrate awareness of ethical dilemmas in the field of communication.
• Students will demonstrate the ability to locate and use credible sources of information on communication topics and issues.
• Students will demonstrate the ability to identify and evaluate the research methods used in a scholarly journal article.
• Students will demonstrate an understanding of the structure of media industries.
• Students will demonstrate the ability to analyze and evaluate media content and impact.
• Students will demonstrate the ability to apply media theories to critique media content.
• Students will demonstrate the ability to produce messages for print/electronic media.

Students should be advised that this is the Direct Admission option for this program and as such does not offer conditional admission.