3-Term Pathway - International Year One in Management and Business Economics - Transfer to Bachelor of Science (Honours) - Marketing and Management

International Year One is equivalent to the first year of an undergraduate degree in the United Kingdom. During the programme students will spend time improving their English language abilities, research skills as well as taking course modules related to their intended field of study. An International Year One program will allow students to complete their intended degree in the same amount of time as direct entry students.

• The BSc Marketing and Management enables students to able to design and deliver a compelling marketing strategy by developing their understanding of consumer behaviour, wants and needs
• The marketing elements of this programme introduce students to the principles that deliver good marketing practice. Students will learn about consumers and the role of markets and marketing in today’s society
• Students will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, they will also be introduced to economics
• The management component of the degree will ensure they have a strong grounding in organisational structures, management skills, and business strategy