In this program students will learn to develop concepts and strategies for digital products, such as web pages, web services or mobile apps.
The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organisational design, design thinking and entrepreneurship.
Graduates can apply knowledge of contemporary tools and technologies for product management. In addition, UE students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.
Across six semesters, students who choose to study product management will gain a wide range of in-demand skills and in-depth knowledge from management basics and design thinking to the BA thesis and final project. The bachelor’s degree in digital product management also includes a semester abroad or internship during the fifth semester to further students’ real-world experience and enable them to apply their knowledge in a practical setting.
