In this program students will learn how to lead athletes, orchestrate events and evoke emotions by pursuing the BSc Sport & Event Management degree at UE.
Few industries captivate as many people as the sports and events sector. With events like the FIFA World Cup and global music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only becoming more exhilarating, but also increasingly lucrative.
A degree in Sport and Event Management from UE equips students to shape this dynamic industry. Combining a bachelor’s degree in sport and a bachelor’s degree in event management, this programme will teach students essential management and leadership skills in sports and events management, business administration, economics and basic law. Learning from our esteemed lecturers, students will have the unique opportunity to tailor their studies and forge their career paths.
Basketball Management (Specialisation)
The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA. Your teachers are experienced professionals from basketball federations and clubs.
Programme Structure
The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.
