Students will learn key business skills and develop the expertise to successfully plan, market and execute both small and large-scale events in the public, private and not-for-profit sectors. They will also gain a deep understanding of the economic, social and cultural impacts of sport events and sport tourism, as well as the complexities of the sports marketplace.
Theory is blended with real-world experiences—including hands-on projects with organizations such as the local WHL hockey club (Kamloops Blazers), Spartan Canada, Sun Peaks Resort, Pacific Sport and the Kamloops Sports Council.
Students will discover a wide range of career opportunities in the local, regional and international sports industry:
- Planning and managing sporting, non-sporting and lifestyle events
- Working with sports teams
- Starting their company managing sports events
- Marketing and sales of sports properties
- Managing a sport or recreation organization
- Directing a club sport facility
- Fundraising, marketing and volunteer management
