Program Description
Students gain a grounding in the two disciplines of management and marketing in an international context. And develop an understanding of the global influences on business and marketing, together with the ability to analyze marketing management decisions in an international setting.
Marketing is at the heart of any organization and is the process of understanding consumer journeys, and building and maintaining relationships with them. Students explore the fundamentals of strategic marketing in practice, working as a consultant through Teesside Marketing Clinic.
If students are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for them. It will also appeal if they are already working in a marketing environment and looking to develop a management or marketing career, but do not yet have significant experience.
