Program Description
If students are seeking to pursue a career in digital business, e-commerce, digital marketing and business operations, then this international management course is for them.
Students gain an in-depth knowledge of the global marketplace with a specialist focus on the role of digital business technologies. And develop a range of business and technical skills including working effectively within international business management project teams.
Students explore critical theories and concepts to analyze and differentiate the strategic values of emerging technologies (cloud computing, social media, big data, the internet of things), and critically evaluate different methods of aligning technological opportunities with business strategy to effectively convert digital opportunities into competitiveness.
The applied element allows students to develop practice-based solutions to real-world problems. Students take on a consultancy role, working on projects or internships, identifying opportunities and ideas, before going on to present strategic solutions to the client.