Integrated Foundation - Bachelor of Science - Marketing (Honours)

At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. Students explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning.

Their work on live projects with local SMEs and national brands, giving students knowledge and experience of working in a real-world marketing department. Students examine key milestones in the customer journey, focusing on the strategy behind what students say, how they say it and where they say it.

This diverse, strategic and creative discipline attracts students from a range of subjects, including business, design, English, media, psychology and sociology.

 This course includes a foundation year - ideal if students need additional preparation or if students don't have sufficient grades to join Year 1 of a degree.