Program Description
Marketing is everywhere – from the moment we wake up, we have a brand experience, from turning off our smart phone alarm and engaging with social media, to brushing our teeth – everything we consume is subject to the principles of marketing. If students want to set out the strategic direction of a business, and influence consumer behaviour, then this course is for them.
At the heart of any organization, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. Students will explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning.
They will work on live projects with local SMEs and national brands, giving them knowledge and experience of working in a real-world marketing department. Students examine key milestones in the customer journey, focusing on the strategy behind what they say, how they say it and where they say it.
