Teesside University's MSc Marketing gives students the skills and knowledge required to be successful in a range of digital marketing roles including social media, business marketing strategy, digital marketing communications, automation, content management and curation, and measurement and analysis. Students consider a wide range of marketing theory and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process
They examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people and culture to support the marketing function within a business.
Across all digital channels, every click, interaction, journey and registration is tracked – the learnings from this can enhance marketing and business return on investment. Students take the guesswork out of what drives return on investment, examining and applying digital marketing metrics with the aim of increasing online customer engagement/user optimization.
