This Business Intelligence and Analytics (Applied) course prepares students for success in the global workplace. They become research-active, future-ready, globally connected, socially and ethically engaged, and digitally empowered. Project-based learning is core, drawing directly on industry projects, real-world scenarios, and access to work experience opportunities and global initiatives. Modules are delivered face-to-face, with high-quality online materials available throughout. The classroom is a core learning environment, but students also learn in environments such as workplaces, partner organisations, and international partner sites, where possible.
Blending academic expertise with real-world experience, the course develops students' technical, analytical, and business skills - focusing on areas including generative AI, data analysis, machine learning, and ethical data use.
With an Advanced Practice research placement, they’ll apply their learning in real business settings, while gaining the insight and critical thinking needed to lead in data-driven roles across global industries.
