Bachelor of Arts - Advertising and Brand Design

In the B.A. Advertising & Brand Design programme at SRH University, students can expect exciting modules that will optimally prepare them for a career in the international creative industry. In the first semester, they will start with the basics of design and learn essential techniques in areas such as layout, typography and media design. They will delve deep into consumer psychology and communication science and learn how to reach target groups through creative and effective communication.

They will expand their knowledge of advertising strategies, media planning and brand design during their studies. Practical projects on topics such as advertising campaigns and brand strategies offer them realistic insights into the world of work. They will also deepen their skills in creativity techniques, copywriting and media design.