Bachelor of Arts - User Experience Design and Content Creation

The Bachelor's degree programme in User Experience Design and Content Creation provides comprehensive knowledge and skills in the areas of design, communication and media production. Students start with the basics of design and expand their knowledge through modules such as project management. Practical projects promote creative strategies and digital storytelling, while modules such as usability engineering and digital brand design offer in-depth insights.

There is a particular focus on user experience and creating content for different media formats, including social media, video and podcasts. Students will also learn methods of self-management and the application of technologies in interactive environments for VR/AR/MR. Other topics include the effects of artificial intelligence and media law.