Program Description
The Bachelor of Experiential Design is a four-year honours degree program that recognizes the way in which people interact with their surroundings has changed. Demand is growing for designers who can create multi-sensory physical environments that communicate. This revolutionary program is the first Experiential Design degree in Canada to respond to that need. Students learn holistic approaches to wayfinding, public installation, placemaking, exhibition design, themed environments and event design. They learn how to improve any type of environment through inclusive, accessible and sustainable design.
Experiential design has a global reach, and with the mentorship students will receive from professional experiential designers throughout the four years of the program can help them build a network of industry contacts before they graduate.
The graduate has reliably demonstrated the ability to:
- Create effective multi-sensory, spatial and experiential design solutions through critical thinking and an iterative design process.
- Undertake qualitative and quantitative research into critical experiential design issues, demonstrating awareness of research ethics.
- Employ design communication tools to develop design solutions that integrate knowledge of materials, form, space, structures, multi-sensory experiences and interactive media.
- Develop an informed practice through integration of cultural history and theory of experiential design, with reference to art and other design disciplines.
- Integrate principles of human-centred design, sustainability and participatory design to problem solving methodologies aimed at experiential design solutions.
- Apply principles of cultural awareness, social engagement and civic literacy towards the goal of building resilient and connected communities.
- Practice design management strategies of professionalism, collaboration, leadership, and interdisciplinary team building in the execution of projects that comply with relevant laws, codes, guidelines, and professional standards.
- Employ a flexible personal career strategy that considers team-based practices, entrepreneurship and networking among a wide range of industry practitioners.
