Program Description
This course will allow students to develop a wide range of skills in communications, media and cultural analysis in the context of the creative industries. It enables students to graduate with skills that are highly relevant to a range of media-based careers.
Students will explore the role the media plays in shaping culture, identity and interpersonal communications. Students will gain a professionally-focused understanding of media and society, developing a portfolio of practical skills in both visual and written work including advertising, public relations and journalism. Students will learn how to use media technologies to communicate in a variety of styles and formats, including pitches, briefings, video projects and podcasts.
The course equips students with a combination of practical expertise and theoretical insights, related to the broad fields of media analysis and public and professional communications, such as marketing and PR. Students will develop their digital and media literacy, writing, business and presentation skills and examine advertising, journalism, popular culture and questions of identity and diversity.
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