Associate of Digital Arts - Design & Graphic Technology (101117)
2740 West Mason Street, Green Bay, USA
6691
Last updated: 16/04/2025
About Associate of Digital Arts - Design & Graphic Technology (101117)
Creative design professionals combine artistic abilities with technical knowledge to create designs used in print and electronic media. During their studies, students will create, maintain and present a professional portfolio showcasing their finest work. As a graduate of the Design and Graphic Technology program, they are positioned for a variety of careers including graphic designer, advertising specialist, digital print technician, publication designer, public relations professional, pre-press technician and web graphic designer.
A graduate of this program will have the potential for employment in the following areas:
- Desktop Publisher: produces professional publications using electronic publishing software, scans graphic images, places text and graphics files onto the page, and operates output devices.
- Graphic Designer: develops advertising concepts and prepares art for the final presentations.
- Advertising Assistant: works with the ad director or store manager to plan and prepare advertising for print, radio, and TV use.
- Commercial Art Worker: prepares artwork and copy to be used in label production, package design, printed materials; prepares process separations; preflights electronic files; manages color control; and manages fonts.
- Digital Print Technician: prepares computer files for variable data printing or produce print on demand applications.
- Layout Designer: designs basic plans for print advertising, passes on work to a commercial artist or copywriter, and is responsible for final electronic files.
- Printing Support Worker/Customer Service Representative: handles electronic and pre-press operations, making color separations, electronic scanning, image editing, and color proofing.
- Public Relations Assistant: assists in public relations activities helping to produce brochures, press releases, displays, and newsletters; organizes and prepares materials for use in presentations.
- Pre-Press Technician: prepares computer documents for printing; trapping, font usage, picture usage, color management, clipping paths, and placing high and low resolution graphics into document.
Website Designer: builds graphic elements for functional websites.
Program Outcomes:
- Apply the principles of design to develop strategic marketing and communication products and services.
- Demonstrate proficiency in the use of design software, tools and technology.
- Implement creative solutions from concept through completion using a formal process.
- Apply effective legal and ethical business practices and project management skills.
- Communicate artwork rationale in formal and informal settings.
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